T-Hub and HT Media ( Hindustan Times )’s MediaTech Arcade Program to focus on Rapid Scaling of Startups !
Perhaps this decade has seen the most technology intervention so far. Technology has become part of our daily lives, starting from smartphones, smart homes, smart appliances, Smart Manufacturing, and what not? Emerging technologies such as Artificial Intelligence is making everything smarter.
Hang on! Have we missed something which is not smart? Hmmm….? Yes, How can we miss Smart TV?
A “smart” TV is one with built-in apps for services like Netflix. Often they have web browsers, games, and other timesinks. A media streamer is something like Roku, Apple TV, Chromecast, Amazon Fire TV, etc. They are solely for streaming content from the Internet or local network to your TV.
So without media and content, A Smart TV is useless. Have we ever thought about whether technology has anything to do with Media?
Media and technology have evolved hand in hand, from first print to modern publications, from radio to television to film. New media constantly emerge, such as we see in the online world. Technology and the media are interwoven, and neither can be separated from contemporary society in most core and semi-peripheral nations. Media is a term that refers to all print, digital, and electronic means of communication. Technology creates media. The comic book you bought your daughter is a form of media, as is the movie you streamed for family night, the web site you used to order takeout, the billboard you passed on the way to pick up your food, and the newspaper you read while you were waiting for it. Without technology, media would not exist, but remember, technology is more than just the media we are exposed to.
New media emerge constantly, such as we see in the online world.
Print Newspaper
Television and Radio
Film
New Media
New Media is any media — from newspaper articles and blogs to music and podcasts — that are delivered digitally. From a website or email to mobile phones and streaming apps, any internet-related communication form can be considered new media.
Just a few examples of new media include:
Websites
Blogs
Social media networks
Music and television streaming services
Virtual and augmented reality & much more
A few months back, my team and I were having a conversation on the penetration of technology in Media. We thought of something to launch a program exclusively for the startups who have something to offer to the world of Media. Then we started sharing this idea with our partners. One of India’s biggest media house HT Media ( Hindustan Times ), liked the idea and partnered with T-Hub.
ABOUT HT MEDIA (Hindustan Times)
HT Media found its beginning in 1924 when Mahatma Gandhi inaugurated its flagship newspaper, Hindustan Times. Today, HT Media has grown to become one of India’s largest diversified media companies with a presence across print, radio, digital, classifieds, and learning verticals. Hindustan Times is India’s second-largest English daily with a reach of 3.1 mn readers, while Mint is India’s second most-read business daily.
HT Media’s internet business operates leading web portals Hindustantimes.com with a reach of 32 mn monthly unique users, Livehindustan.com with a reach of 30 mn monthly unique users, and Livemint.com with a reach of 35 mn monthly unique users. The company also powers Desimartini.com, the second-largest platform in India dedicated to film and entertainment enthusiasts (5 mn monthly users).
As we advance, HT Media is geared up towards making giant leaps to attain its vision of becoming a technology-led media house that delivers winning content across formats to sharply defined audience cohorts.
T-Hub and HT Media( Hindustan Times ) together launched the Media-Tech Arcade program ( Details are here: https://t-hub.co/ht-media-media-tech-arcade/ ), predominantly designed and structured for the startups who are into :
AdTech
Content Automation
Customer Engagement
Market Intelligence
Data
Also, HR Tech. People might think about how HR Tech falls under media? I would like each one of you to pay attention here. Do not be perplexed.
HR Technology has been added to this program to scout some rockstar startups for HT Media’s below mentioned digital businesses.
- Shine.com — This is an online job portal of HT Media, which is operational in India. And it is also the second-largest job portal website in India.
- Shine Learning — It is an online learning portal of HT Media that provides online courses, certification exams, and practice tests related to various fields like online marketing, Banking, Finance, Web Development, etc.
Does it sound good to startups like you? Now let’s discuss the benefits/takeaway if you are applying to this program.
WHAT’S IN IT FOR STARTUPS
i. Opportunity to test within HT Media’s sandbox and learn from Domain Experts — Hell yeah, India’s biggest media house is going to open their sandbox for startups like you. Its one of the biggest takeaway for any startups where you would be having access to the data, APIs, and many to explore and build a world-class prototype and take it to the final product.
ii. Rapid scale-up opportunities — Imagine when you work with a media house like HT Media whose Digital Assets reach over 150mn people monthly.
iii. Mentoring and Market Knowledge from HT Business Leaders — Get an expert to advise HT Media’s business leaders.
IV. Funding Opportunity — Who knows, You could get a grant and get funded or may be acquihired. Thats, the path of the adventurous journey you have taken as a startup, Aint it?
V. Get wider access to the largest customer base of HT Media.
Apart from all the above benefits, there are many other benefits. If you are a startup working on the below areas or already have a product that can solve the below challenges, Apply today to T-Hub and HT Media’s Arcade Program!
Ad Stack Monetization: Ad Tech startups who have a Full-stack Ad Monetization Platform should apply.
Self-serve platform to sell ads: Ad Tech startups who are into Display, Digital Billboards, or having an innovative product which can cater to different business and can different business to process seamless and easy because it allows you to design, implement, and track your advertising campaigns by yourself without needing the assistance of a middle-man.
News-feed personalization
- Personalization is a very broad concept. If you’re a startup who can offer a solution which can cover the below three
Follow
Engage
Learn
Track Engagements
Track Impressions
Machine Learning written news articles: Machine Learning Versus The News
AI-based editorial recommendation tools: If you are a startup with a product that offers Analytics & Personalization Solutions to grow the audience, You should apply to the program.
Automated news assistant
Text to audio
Auto summarization of stories
Automated Meta-tag, Image caption, auto-tagging
Auto creation of the video. Automated multimedia creation
Automated fake news checker
Customer Engagement
- Funneling/targeting for subscriptions, churn reduction
- Bot-driven customer engagement tool to drive conversions
- Content to Commerce
- Automated engagement tools: Such as games, polls for particular content, AI-driven customer care
Data
- Category analytics
- Data Monetization
- Enrichment and Data Quality
Data security
Market intelligence
- Competition intelligence
- Intelligence on advertisers
HR Technology
- Funneling for potential candidates for learning courses (employment and up-skilling related)
- Personalization, recommendations to candidates & recruiters
- Enabling voice on the recruiter site: includes integration with Alexa and Google voice to process natural language search on the recruiter site
- Candidate to candidate matching: finding the best match (people like him) based on a candidate chosen by the recruiter
- Determining a candidate’s propensity to join/accept the offer of a particular job description
- Interview scheduler with location tracking to enable the hiring manager to schedule interviews with candidates automatically
- Augmented reality to determine jobs near me
- Marketing automation enables us to efficiently manage 1000’s of keyword campaigns to achieve selective acquisition objectives.
